Fundraising
Whatever your fundraising needs… from a sales letter to the complete package, I have the skills and experience to fill those coffers.
Telemarketing Script
This is a great way to drive revenue and gain a customer base. Make the phone ring (and the cash register, too!)
Renewal Letter
An annual appeal, focusing on donor retention, is a key goal for any nonprofit. I have created many successful renewal letters.
Postcard Copy
Single or double sided, this tool of direct mail is only as effective as the ask and the offer. Make sure yours is crafted to reflect your brand.
Brochure Copy
I specialize in brochures. Depending on what story you want to tell, we have the flexibility to go into detail about your product or service.
Article or Advertorial
Designed to fit any specific length, detailed articles or advertorials; let’s talk about what you want to talk about.
Web Page Copy
Find your customers online, looking for you! And once you’ve found them, speak to them in their language.
My Expertise
My areas of expertise are nonprofits dealing with healthcare issues, alternative health practices, and international business. (Class of 1997, Master’s Degree in International Management from Thunderbird, The American Graduate School of International Management – ranked #1in the world by US News & World Report.)
Here’s an example of what I can do: Several years ago, it was found that kidney function could be measured by glomerular filtration rate. All of the National Kidney Association affiliates were directed to focus on this new way to alert both patients and providers.
But it became evident that almost no one could pronounce glomerular filtration rate. So I came up with the tagline, “Know Your GFR!” Problem solved, and the campaign is still used today.
I was also a practitioner of an ancient Japanese healing art called Jin Shin Jyutsu. As a sole practitioner, I had to market myself and the art, which I did successfully over a nearly 15-year career, finding ways to explain the name, what it means, how it helps when allopathic medicine does not, and how it differs from other alternative health modalities.
In the process I learned a great deal about nontraditional approaches to health, I learned the specific language that is used among various practitioners, and I can use that to market these different practices effectively and succinctly.
Use my Contact Alex page to let me know how I can help you grow your business.