Contact and Communication

You can contact me by phone, text or email.

As we work together, I will do my best to be available by either of these methods during normal business hours, from 8:00 AM to 5:00 PM Mountain time, and to respond as quickly as possible.

Any successful collaboration includes fast, clear communication.  My pledge to you is that if you decide to work with me on any project, I will be accessible to you to answer any questions or concerns you may have, at least during the hours I have listed above, and at other times as well if it is at all possible.

Going Forward

An initial consultation can be conducted by phone or in person if you are local.

This meeting is designed to clarify the scope and size of the project, as well as the timeline, and will help ensure maximum results. I will review and study my notes from the initial meeting. I will begin to gather information I may need to start work.

3-10 days after our first meeting, we should schedule a second call.  You can then provide me with any additional direction or insight you have on the project.

Following that call, either I can send you a standard Agreement Form, or, if you wish, you can send me your Agreement Form.

The agreement will contain all the specifics on what exactly I will deliver, including project deadlines.

It will also list your investment for the project and terms of payment. I require a down payment to begin a project.  These payments differ according to the total investment.  My web site has specific guidelines on this.  You may use the PayPal option on the site to make these or any payments.

Once we have both signed the agreement, I will begin working on your copy as agreed.


I do extensive research, including a complete review of your web site and any other materials you send me.  I also research the market and your specific competitors.

If needed, I will reach out to you for additional details, product samples and any other resources I will need to make this a successful collaboration.

Rest assured that I will quickly and effectively understand your product, your voice, and your customers’ core emotional purchase drivers.


I am happy to follow your lead on this.  If you prefer to be in regular and close contact during our project, that’s absolutely fine.  If, on the other hand, you prefer to let me do my work and only check in periodically, that is also acceptable to me.

I do prefer to work with one point of contact during the creative process.  There may be several people who have a stake in the outcome, but as far as communicating to me with directions or guidance, clarity is key.

Review of First Drafts

Typically, you will receive a first draft within 10-14 days, depending of course on the size and scope of the project.

Please review and get input from your team.  The most important aspect of the work at this point is making sure that the tone, the message and the offer are right.  We can fine tune during the second and/or third draft, as needed.


It is possible, though unlikely, that a first draft will pass muster and be good to go.  After a thorough review, please send back your changes, and I will do my best to incorporate your suggested changes within 2-4 business days, depending of course on the scope and breadth of your suggestions.

Of course I recognize that no matter how much research I do I will never be as familiar with your customers as you, and will defer to your judgment as much as possible.

Sometimes, however, clients make suggestions that in my professional opinion will lessen the copy’s impact and successful outcome.  In such a case, I will defend my position.  If you, the client, insist on these changes, I will defer or suggest a simple A/B split test, and let the market decide.

Additional Reviews

After the first round of changes, there may be some additional fine tuning needed.  Know that I will gladly work with you until the copy is done and you are more than satisfied.  Typically these final revisions can be resolved in 2-3 business days at the most.

Final Approval

Once all the revisions are done, I will submit a final draft to you.  Your job will be to send me an email stating that the job is ready for distribution.

Once I receive your go-ahead, I will invoice you for the remainder of the project investment, which will be due within 15 days of receipt.

In most cases, the finished copy will be sent to a designer for formatting.  I would request that you send me a pdf of the finished product.  It may be that I find that some of the formatting will diminish the effectiveness of the copy, and I would like to have a say in the final product.  And, I will happily work with the design team to ensure the most successful outcome.

Next Steps and Transitioning to a New Project

Once your project is complete, I will provide you with a complimentary follow-up consultation.  We can spend a few moments discussing what went well, what did not, and how to improve the process going forward.

My goal is that you be more than satisfied with my work in all aspects, and willing to at least consider using my services for your future needs.