My areas of expertise are in the fields of nonprofits dealing with healthcare issues, and alternative health practices.
Here’s an example of what I can do: When it became clear, several years ago, that kidney function could be measured by glomerular filtration rate, two things happened. First, all of the National Kidney Association affiliates were directed to focus on this as a way to alert both patients and providers of this new indicator.
Second, it became evident that almost no one could pronounce or spell glomerular filtration rate! So I came up with the tagline, “Know Your GFR!” Problem solved, and the campaign is still used today.
I was also a practitioner of an ancient Japanese healing art called Jin Shin Jyutsu. (Even spellcheck couldn’t come up with a replacement for that.) As a sole practitioner, I had to market both myself and the art, which I did successfully over a nearly 15-year career, finding ways to explain the name, what it means, how it helps when allopathic medicine could not, and how it differs from other alternative health modalities.
In the process I learned a great deal about nontraditional approaches to health, I learned the specific language that is used among various practitioners, and I can use that to market these different practices effectively and succinctly.
Use my Contact Alex page to let me know how I can help you grow your business.