My areas of expertise are nonprofits dealing with healthcare issues, alternative health practices, and international business.
Here’s an example of what I can do: Several years ago, it was found that kidney function could be measured by glomerular filtration rate. All of the National Kidney Association affiliates were directed to focus on this new way to alert both patients and providers.
But it became evident that almost no one could pronounce glomerular filtration rate. So I came up with the tagline, “Know Your GFR!” Problem solved, and the campaign is still used today.
I was also a practitioner of an ancient Japanese healing art called Jin Shin Jyutsu. As a sole practitioner, I had to market myself and the art, which I did successfully over a nearly 15-year career, finding ways to explain the name, what it means, how it helps when allopathic medicine does not, and how it differs from other alternative health modalities.
In the process I learned a great deal about nontraditional approaches to health, I learned the specific language that is used among various practitioners, and I can use that to market these different practices effectively and succinctly.
Use my Contact Alex page to let me know how I can help you grow your business.